Four organizations in Baltimore are among those receiving a total of $330,000 from Under Armour Inc., ESPN and the Local Initiatives Support Corp. to help fund community revitalization projects.

The RePlay initiative provides grants to organizations to help turn vacant lots into "safe recreation space to exercise and play." The program, which focused on projects in Baltimore, Los Angeles and Philadelphia, began accepting applications in February. It offered grants of $10,000 each for planning, and grants of up to $75,000 each for implementation of various revitalization projects.

Twelve projects ended up receiving awards totaling $330,000. Of those, four projects in Baltimore will receive funding totaling $170,000.

The projects in Baltimore receiving grants include:

Telesis Baltimore Corp. - The organization will receive a $75,000 to assist with creating a recreation space on two vacant lots adjacent to the Greenmount Recreation Center. New spaces will include a rock climbing wall, a play lawn, a giant chessboard and smaller chess tables.

City Neighbors Charter School - The $75,000 grant will help transform a vacant house into a playground and community park. The Malone Children Memorial Playground will be dedicated to the memory of six children — including two who were students at the school — who died in a fire.

Parks and People Foundation - A $10,000 grant will be used for construction, design and plan development for a project to refurbish Gateway Park into a youth recreation space.

Reservoir Hill Improvement Council - The group will use a $10,000 grant to develop an open space and recreation plan for Reservoir Hill and Penn North, including a recreational trail linking the two communities.

Baltimore-based Under Armour and ESPN provided the funding, while Local Initiatives Support, a New York nonprofit organization, will assist the groups with project management during the predevelopment and construction phases.

The initiative comes as Baltimore deals with continued high crime and turmoil in the police department. However, the conversation has also heightened about the need for people to talk about the good things happening in the city. The Baltimore Business Journal published a two-part series last month, "Stop Apologizing, Baltimore," exploring why large corporations, small business owners and residents choose to stay in the city despite its challenges. (You can read the full series here.)


Ernst Valery, co-managing member of SAA | EVI, said during a panel discussion related to the BBJ's series, that a part of turning around the city's image includes "activating" vacant lots. He said the city needs to put pressure on people that are just "sitting" on property. Valery went so far as to suggest that taxes on vacant properties should be raised 10 times to encourage owners to invest now.

In 60 U.S. cities with populations over 100,000, there are an average of two vacant buildings for every 1,000 residents, according to the Brookings Institution.

"RePlay aims to turn these vacant lots into play spaces that act as vibrant hubs at the heart of their communities," Kevin Martinez, ESPN vice president of Corporate Citizenship, said in a statement. "Together with Under Armour, LISC and local residents, we're excited to transform these vacant properties into valuable community assets."

Locally, Under Armour (NYSE: UAA) has already been involved in efforts to help revitalize communities in Baltimore. The UA House in East Baltimore, operated by Living Classrooms Foundation, opened in 2016 was funded in large part by Under Armour and CEO Kevin Plank's Cupid Foundation.

"At Under Armour we believe innovation should be encouraged everywhere – including in our communities," Stacey Ullrich, senior director of global philanthropy for Under Armour, said in a statement.

When the RePlay initiative was announced, it was intended to provide $400,000. A spokeswoman for Under Armour said the selection process prioritized projects that met all of the eligibility criteria.


From the Baltimore Business Journal

By Jay Brodie  –  Contributor


Dec 15, 2017, 7:15am

Jay Brodie: Reservoir Hill neighborhood is ready for its close-up

Baltimore’s Reservoir Hill neighborhood is on the verge.

It has been there for a very, very, very long time. Not a year, or five years or even 10 — for decades it has been on the verge of becoming one of our finest, diverse communities.

I remember what a revelation it was when, as a Baltimore Polytechnic Institute student in the 1950s, I visited with a classmate who lived on Brooks Lane. The buildings from Madison Avenue and Eutaw Place on the West, to Mt. Royal Terrace on the East, were memorable and inspiring to this young architect.

The Grande Dames, the Emersonian, Esplanade and Temple Gardens shined with New York City scale and quality. Manheimer’s Pharmacy offered treats as well as medicine. Whitelock Street featured Herling’s grocery store. Eutaw Place was graced by the Mercantile Club and a magnificent synagogue. And the views toward Druid Hill Park and its sparking reservoir with the Hendler Fountain were outstanding.

In my post-college years in the early 1960s, we rented in the three-story, white stucco-clad apartment building at 753 Lake Drive. Three bedrooms and a glassed-in front porch for $100 a month, and congenial, interesting neighbors. Only the opportunity to buy our first home for our expanding family enticed us to move.

But that apparent urban tranquillity didn’t last. In a relatively brief period of time, by the mid-1970s, a significant number of the long-standing, middle-class, predominantly Jewish families had relocated to the northwest outer city or the more recently-built suburbs.

Many of the large houses had too much space for a contemporary single family and were increasingly costly to maintain. As a result they were cut up into smaller apartments. And as the housing stock aged, with little new capital investment, deterioration spread visibly.

On North Avenue, the Linden movie theater and the once-popular Nate’s & Leon’s delicatessen closed, the Mercantile Club moved out and drugs and drug-related crime moved in. Drug dealers saw the area’s convenient access to the Jones Falls Expressway and stashed their wares in the vacant garages along the alleys. Assaults and homicides became too-regular news. The negative trends led to designation for Urban Renewal and Model Cities programs.


After meetings held by residents with community organizers and city planners from the city’s Department of Housing and Community Development, a physical plan evolved and was approved by the City Council and the Mayor. (Note: I was deputy commissioner from 1968-1976 and commissioner from 1977-1983).

Implementation brought low-interest rehabilitation loans, a city multipurpose center in the renovated Norwegian Seamen’s Home on its hill overlooking Park Avenue, parks and playgrounds on Madison and Linden avenues and cooperative housing in the form of the Reservoir Hill Mutual Homes.

Without a doubt, the most radical change was city acquisition and demolition in several blocks along North Avenue. New construction followed. A union-sponsored daycare center at Park Avenue and a medical office building at Eutaw Place followed. The largest and most visible development — with a mix of uses unusual for that time — was named Madison Park North: several hundred rental apartments subsidized so as to be affordable to moderate-income families. At its center was a two-story building with a public school built in the air rights above a grocery store. A few blocks away, the Housing Authority fostered Lakeview Towers for low-income seniors.

With these major steps forward, wasn’t Reservoir Hill on the verge of revitalization?      

Then the harsh reality of recent years intervened — especially in the unanticipated decline of Madison Park North. The scourge of drugs infected too many residents, crime increased and spread, a list of city housing code violation grew longer. For some, the troubled project represented the area’s continuing problems. But what happened next produced, in my view, an exciting possibility.

With pressure from the city and from the U.S. Department of Housing and Urban Development, the previous owner sold the property under an agreement providing that the remaining occupants be relocated — with financial assistance — followed by demolition of all of the structures. Both are complete. Now, there is a clearly visible 8-plus acre site — rarely found in the city — minutes from downtown, easily accessible from all directions and just across the street from MICA’s expanding campus.

What the site demands is an imaginative mix of 21st -century uses, including public open space, and at least one north-south street to "knit "the design into the area’s traditional street pattern.

There are more positive signs. The outmoded John Eager Howard School No. 61 is being replaced by a well-designed new building, plus a renovated portion of the existing structure, through the state’s $1 billion construction program. But to be fully functional, when the school opens in a few months, designation and operation as a "community school" is imperative. Funds are available for needed upgrades to German Park on Linden Avenue. There should be much less hard surface and more soft, green space along with a roof over the existing pergola.

Recently the city’s Department of Housing and Community Development conducted a request for proposals process and selected a developer team for the city-owned lot at Druid Park Lake Drive and Linden Avenue — an important "gateway" from the north.

In each example and in all future opportunities, first there must be high aspirations. But critical to their achievement must be the community’s firm insistence on creativity from all involved — and on the best standards of quality in design, construction and management. Reservoir Hill: this is your time to go beyond the verge.

So follow the Romans still-sound advice: Carpe Diem — seize the day!